Q&As

Procter & Gamble has taken delivery of a new data system that will manage marketing campaigns within North America for more than 60 brands.

McDonald’s is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand.

Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.

Lowe’s Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association’s (NCAA) men’s basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year’s game.

Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.

Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.

Never mind following the money: For those tracking the activities of search firm Google, the lucre hard to miss it. The Mountain View, CA-based company anticipates raising $2.1 billion through an upcoming stock sale

IF THE EXPERIENCE MOST OF US have had is any indication, there’s something terribly wrong with most customer service in this country. If you live and

Keating Magee’s headquarters occupies a full floor in the Jackson Brewery building. One side of the suite overlooks the Mississippi River. Occasionally

Bob Castle, who will be remembered as much for his generosity of spirit as his formidable marketing skills, died March 8. He was 69. The list veteran