Q&As

Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.

Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.

Never mind following the money: For those tracking the activities of search firm Google, the lucre hard to miss it. The Mountain View, CA-based company anticipates raising $2.1 billion through an upcoming stock sale

UNSPAM IS BEHIND THE TWO LAWS ENACTED LAST summer in Michigan and Utah that allow parents to register children’s e-mail addresses and other contact points

Most marketing execs pay lip service to accountability. But a staggering 84% say their firms’ capacity to measure Web marketing is limited at best. More

Not long ago, the U.S. Postal Service created quite a fury in the business mailing community by proposing to charge marketers a premium if they wanted

Atlet Inc., a distributor of material-handling equipment such as forklifts, has begun an e-mail and postcard effort to promote two product lines. The

A FEDERAL COURT HAS thrown out parts of California’s Fax Ban Law, those prohibiting the sending of commercial faxes interstate, because they’re pre-empted

MANY MARKETERS ARE treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep

The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the