Q&As
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Agencies
Coca-Cola to Open ‘Coffee Shop’ in Toronto: Report
Coca-Cola North America is reportedly launching a retail store in Canada that could be sticking a sharp elbow into Starbuck’s coffee pots.
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Agencies
Eight in 10 Adults Want Gift Cards as Gifts
The popularity of gift cards continues to soar.
In fact, eight in 10 respondents to a Web survey of adults reported they would rather receive a gift card to their favorite retailer than any other kind of gift -
Agencies
Arby’s Fuels Apprentice Tie-in With Sweeps
Arby’s is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line.
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Agencies
Verizon Wireless Partners with Famous S&H Green Stamps
Up to the 1970s, The Sperry and Hutchinson Co. Inc. (S&H) printed the popular “green stamps,” which shoppers received when they bought items and later redeemed for toasters and water pitchers.
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Agencies
Equal Revs Bus Tour
Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand.
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Agencies
Airlines Loyalty Programs’ Mark Silver Anniversary Via Sweeps
Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.
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Agencies
P&I Postscripts
MCDONALD’S: vouchers are no longer being given out as…AMERICAN EXPRESS: has added retail and travel partners to it…PPAI: has changed the dates for…
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Agencies
JetBlue Adds Mint Lip Balm and Self-Serve Snacks to Lure Travelers
JetBlue Airways is offering pampering premiums and self-serve pantries hoping to fill seats on red-eye flights and distinguish itself in fiercely competitive transcontinental markets.
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Agencies
Eos Airlines Launches Money Back Guarantee Offer
Eos Airlines is normally not in the business of betting, but it’s willing to make an exception with a new promotion to offer a money-back guarantee to select first-time flyers.
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Agencies
Auto Incentives Reach Lowest In Years
For the first time in three years, domestic automakers’ average spending on incentives fell below $3,000 per vehicle in February, according to a report by online automobile resource Edmunds.com.