Q&As

Video game players are on the hunt for the next best thing in the industry and brand marketers shouldn’t expect to see consumers spending big in advance of soon-to-be released next-generation consoles.

More and more advertisers are looking at video games as a medium to connect with a young demographic in relevant and emotional ways, and are turning to in-game advertising to do it.

McDonald’s Corp. unleashes its kids’ promotion tied to Walt Disney Pictures’ The Wild this week.

Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City’s Hard Rock Café in Times Square. The event was timed to complement the brand’s participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple.

Everybody knows the hassles of moving but one Florida online entrepreneur is making a business out of it.

Two years ago, Ruben Pinchanski, a former vice president at Digitas in Boston, got the idea for his current company uboxes.com when he wanted to move to Florida

In just three years, an online company that finds roles for casual actors and models through text messages on their cell phones has built up a database of 500,000 participants.

Jim and Joan Breakell own a mail order and retail jewelry business that is every entrepreneur’s dream. They design and manufacture all the products they sell, they have developed a multi-media business that will reach $3 million in annual sales this year, and they own a retail store in a top travel destination, the Historic Hill section of Newport, RI. The company mails one million catalogs a year, and sells directly from its Web site.

Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney’s/Pixar’s upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.

Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.

Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they’re likely to scan when it comes in: the e-mail newsletter sent by their local dealer.