Q&As

Subway restaurants dress up their kids marketing this summer through two promotions with Vans.

Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship.

The proxy fight between infoUSA and stockholder Dolphin Limited Partnership I, L.P., escalated on Wednesday, when infoUSA CEO Vinod Gupta issued a letter alleging that Donald T. Netter, who is leading Dolphin

American Bronzing Co. is looking for the perfect direct marketing vehicle in which to cast its lot.

Gigmasters.com gets most of its performers and venues through listings on Yahoo, Google and MSN, with keywords like booking agent and party planner. It also uses some direct mail and space advertising in publications like Strings magazine.

Direct mail is one of the most powerful and effective means of reaching your customers.

Wal-Mart is on a new path to convert all but its most dedicated customers to loyalists and has put in place a five-point plan to achieve that goal. The aggressive effort will span at least 15 years, according to the company’s CMO, and encompass aspects ranging from store layouts to organic food offerings.

Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.

This may sound like heresy to some e-mail experts.
But you should give the reader a break occasionally and not force them to link through to a Web site to read an article.

Viral marketing is a terrific way to get your content distributed to an even wider audience and ultimately build your list. After all, what could be better than having your customers do your marketing for you?