Q&As

OK, I’LL ADMIT IT: I’M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world

Want to build your e-mail list? Forget appends. Most companies are turning to old-fashioned offline media. That’s one finding of a recent poll by Silverpop.

DIRECT MARKETERS WANT TO do the right thing when it comes to metrics. But their desire far outpaces their ability, judging from a new survey by the CMO

Time Warner’s Road Runner High Speed Online service is on the move, but it isn’t Wile E. Coyote that’s on the ISP’s tail it’s DSL. To win the race, Road

SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication

SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three

YOU THINK YOU HAVE it tough with privacy regulations? It could be worse. For starters, you could live in Europe. Unlike in the United States, privacy

How sad. AOL is asking e-mailers to pay a few pennies to guarantee delivery, and critics are griping. Oh, give it up. You don’t know what misery is. We’ll

THE GOOD NEWS IS YOU’VE got lots of customer data! The bad news is you’ve got lots of customer data! How can the promise of true integrated marketing

LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is