Q&As

Universal Studios’ surprise hit, The Break Up, starring Jennifer Aniston and Vince Vaughn, has provided plenty of fodder for brands to play on the trials and tribulations of romantic woes.

New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.

It isn’t everyday that you’ll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show.

A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft.

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A New Hampshire man has reportedly settled charges by Microsoft and Washington State

J.Crew Group Inc. reported net income of $8 million for the first quarter, up from $5 million last year.

Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Copithorne, blogs became a key marketing tool for his site hearingmojo.com.

Can you change the world with chocolate? And can you launch a product using only the Web’s power to build communities and spread word of mouth? Sweetriot is a small multichannel start-up that aims to do both those things, one sweet tooth at a time.

Want a big response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. When you take things to the extreme many people will love it and a few will hate it. But you won’t be ignored. What do I mean by extreme? Keep reading.