Q&As

ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o’clock network

NEW LISTS Eating Well This list names those subscribers to Eating Well magazine who requested a corresponding e-mail newsletter. Some 24,834 newsletter

Welcome to Pick the Winner, a new semi-regular column in Direct. Take a look at the two creative packages and guess which one pulled best. Then go to

Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we’ve done a traditional

SOME MAY THINK OF BLOGS AS just a place for the Internet-savvy to rant and rave. But for longtime public relations and technology executive David Copithorne,

SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail.

A.J. Liebling, who wrote for the New Yorker for almost 30 years, was known mostly for his articles on boxing, food, the press and World War II. But buried

News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million

DIRECT MARKETING GROWTH flagged in the first quarter of 2006, dropping below the last two years’ robust levels, according to the Direct Marketing Association’s

DIRECT TALKED recently with Rob Norman about the current state of direct marketing media buying. Norman is director, interaction at Group M Worldwide