Q&As

Who said that only large magazines can build a strong online subscription business? Smaller publications can do it, too. Take the case of Yoga Journal, a niche periodical that appears seven times a year.

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.

DIRECT MARKETING GROWTH flagged in the first quarter of 2006, dropping below the last two years’ robust levels, according to the Direct Marketing Association’s

CLUELESS ABOUT ADVERTISING Wanna know why ads like Illy’s three coffee cans with the one-line caption/headline (The Makeover Maven, May) will always fail?

WHEN AN AOL executive asks bulk e-mailers to stop sending e-mail, should they comply? Maybe, but not immediately, judging by the actions of some marketers

CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane’s Gifts & Collectibles,

A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border.

Here’s some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays. But

AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership