Q&As

More and more marketers are looking at cinema advertising as a means to tout their products.

Despite the direct marketing industry’s $2.7 trillion contribution to the United States economy, you can count the number of DMers invited to speak at college graduations on one hand – and the number of DM reporters on one finger, if that.

Because of this, another year will pass without my delivering the following graduation address to a sea of freshly scrubbed, hung-over, mortarboard-shaded faces.

Who said that only large magazines can build a strong online subscription business? Smaller publications can do it, too. Take the case of Yoga Journal, a niche periodical that appears seven times a year.

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.

DIRECT MARKETING GROWTH flagged in the first quarter of 2006, dropping below the last two years’ robust levels, according to the Direct Marketing Association’s

WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S.

THIS ISSUE DIRECT INTRODUCES Pick the Winner, a new semi-regular column by award-winning copywriter and creative director Malcolm Decker. Think you have

ONE THING YOU CAN SAY ABOUT marketers is that they’re hardly satisfied with themselves. It’s especially true about their customer data systems. In a recent

Welcome to Pick the Winner, a new semi-regular column in Direct. Take a look at the two creative packages and guess which one pulled best. Then go to