Q&As

Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.

Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully

USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.

New Yorker writer Roger Angell steadfastly refuses to resume his once-annual tradition of encapsulating the just-ended year into a series of verses, and readers are poorer for it.

With a tip of the Loose Cannon derby in his direction, I offer what might have been

Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

Dear 1940 Graduate:

Your class graduated right into the middle of the greatest world crisis in five generations!

Your are taking your first jobs just when Business is caught in the cross-currents of a war-time boom. You are casting your first ballots

Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that

Everyone has their favorite haunts on the Web. Some are places that you pop into every now and then, to make a quick purchase or check up on news. Others

Get ready. The current postal rate case is all about shape. And mailers are going to find out that one size does not fit all. For starters, flat mail

Marketing databases are overflowing with information — they can hold millions of records and thousands of data points on prospects and customers. The ready availability of data has fueled a tendency to analyze things to death; everyone wants to know something slightly different. An inexperienced analyst can end up fulfilling 101 analytical requests, when probably only 10 or so relate to actual success.