Q&As
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Agencies
Yahoo Launches Intern Contest Tied to Apprentice Premiere
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes
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Agencies
Grease Takes To the Streets Via Buzz Campaign
Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.
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Agencies
Pop-Tarts Play Trivial Pursuits
Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries
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Agencies
Meet the Broker: Nick Sarantakos
Today we meet Nick Sarantakos, executive vice president at LDS Group Inc. His list brokerage clients include BMG Columbia House, Hearst Corp., Primedia, Time Inc., Tribune Co., WNET-13 and several cable TV companies.
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Agencies
FSI Coupon Worth Reaches $300 Billion in 2006: Marx
Marketers distributed 253 billion coupons via FSIs last year, worth more than $300 billion in discounts to shoppers.
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Agencies
Arcadia Resources Wins $10 Million in New Financing
Arcadia Resources, a mail order pharmacy and medical supplies cataloger, has completed of a new round of $10 million financing. The Shemano Group acted as placement agent.
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Agencies
Short Cuts
The board of directors of MSC Industrial Direct Co. Inc. has declared a quarterly dividend of 14 cents per share payable on Jan. 23 to shareholders of record at the close of business on Jan. 9.
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Agencies
Body Art Site Looks to Double Revenue in 2007
TattooFinder.com hopes expansion of search engine marketing, a discount program with design studios and viral marketing will help double the size of its business to $2 million this year.
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Agencies
Search Helps Woman Turn Hobby Into Business
It all started back in 2000, when Stephanie White rediscovered a childhood pastime of making jewelry with beads. This, she thought, might be a good idea for an online business.
She used search engine marketing to grow SW Creations, a burgeoning enterprise that’s getting more than three million hits per month.
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Agencies
Resolve to Communicate Better in 2007
It’s the start of a New Year, so that means it’s time to make some meaningful New Year’s Resolutions. You know, the kind that will make more money for your clients and yourself. It’s time to take a new look at what exactly you are selling for your clients. It’s also when you look at who really are your customers and prospects.