The PRO Awards recognize outstanding promotion marketing campaigns!

The awards, now in their 25th year, are the preeminent benchmark for excellence

in innovation and creativity that produce stellar results.

The winning campaigns were selected by a jury of expert peers.

See who won, and more importantly, WHY they won!
Click here if you would like to be notified when the 2016 PRO Awards Call for Entries opens up.


Platinum PRO for the Overall Best Campaign

MVPro for the Most Award-Winning Campaigns for Multiple Brands

Best Age-Targeted Campaign

Best B2B Campaign

Best Brand Awareness Campaign

Best Buzz

Best Campaign Executed on a Local/Regional Level

  • Campaign: Raising Spirit

    Agency: Epsilon Ryan

    Client: Poland Spring

  • Campaign: Shave-a-Bear

    Agency: Arc Worldwide/Leo Burnett Chicago

    Client: Walgreens/Gillette Flex Ball Razor

  • Campaign: We Are Boston

    Agency: Upshot

    Client: New Balance

Best Campaign on a Budget (Under $250,000)

Best Campaign that Uses a Holiday Theme

Best Cause-Based Campaign

Best Cross-Channel Campaign

Best Entertainment Sponsorship or Tie-In

Best In-Store Retail Campaign

Best International Campaign

Best Loyalty Marketing Campaign

Best Mobile Campaign

Best Multicultural/Lifestyle Campaign

Best Multidiscipline Campaign

Best New Product Launch

  • Campaign: Live in Your Moment

    Agency: Team Detroit

    Client: Lincoln Motor Co.

  • Campaign: Verizon Alaska

    Agency: Erwin Penland

    Client: Verizon

  • Campaign: Alcatraz

    Agency: Legacy Marketing Partners

    Client: Dead Bolt Wine

Best Sampling or Trial Recruitment Campaign

Best Sports Sponsorship or Tie-In

Best Use of Content Marketing

Best Use of Event or Experiential Marketing (Five Venues or Less)

Best Use of Event or Experiential Marketing (More Than Five Venues)

Best Use of Games, Contests, and Sweepstakes

  • Campaign: Pringles Flavor Slam

    Agency: The Integer Group

    Client: Pringles

  • Campaign: Atari

    Agency: Erwin Penland

    Client: Denny’s

  • Campaign: Kids vs. Pros

    Agency: Catapult

    Client: Capri Sun

Best Use of Influencer Marketing

Best Use of Shopper Marketing

Best Use of Social/Viral Marketing in a Campaign

Best Use of Video

Best Vehicle-Based Campaign