The PRO Awards recognize outstanding promotion marketing campaigns!
The awards, now in their 25th year, are the preeminent benchmark for excellence
in innovation and creativity that produce stellar results.
The winning campaigns were selected by a jury of expert peers.
See who won, and more importantly, WHY they won!
Click here if you would like to be notified when the 2016 PRO Awards Call for Entries opens up.
Campaign: Bud Light Whatever, USA
Agency: Mosaic
Client: Bud Light
Agency: Arc Worldwide/Leo Burnett
Campaign: Bud Light Whatever, USA
Agency: Mosaic
Client: Bud Light
Campaign: The SpongeBob Movie: Sponge Out of Water Campaign
Agency: Nickelodeon
Client: Paramount Pictures, The SpongeBob Movie: Sponge Out of Water
Campaign: Kids vs. Pros
Agency: Catapult
Client: Capri Sun
Campaign: The Bosch Xperience
Agency: Bosch
Client: Fusion Marketing
Campaign: Know Your IBM
Agency: Motivforce Marketing & Incentives Ltd.
Client: IBM
Campaign: Nationwide Selling Season
Agency: Wilde Agency
Client: Nationwide
Campaign: Share a Coke Tour 2014
Agency: Momentum Worldwide
Client: Coca-Cola
Campaign: Bud Light Whatever, USA
Agency: Mosaic
Client: Bud Light
Campaign: Ghostbusters 30th Anniversary
Agency: Sony Pictures Home Entertainment
Client: Ghostbusters
Campaign: On the Set with Vikings at Comic-Con
Agency: Civic Entertainment Group
Client: HISTORY
Campaign: Arby’s Meat Mountain
Agency: Alcone
Client: Arby’s
Campaign: Slurpee Mustache Straw
Agency: TPN
Client: 7-Eleven
Campaign: Raising Spirit
Agency: Epsilon Ryan
Client: Poland Spring
Campaign: Shave-a-Bear
Agency: Arc Worldwide/Leo Burnett Chicago
Client: Walgreens/Gillette Flex Ball Razor
Campaign: We Are Boston
Agency: Upshot
Client: New Balance
Campaign: Atari
Agency: Erwin Penland
Client: Denny’s
Campaign: Mike’s Millionth Fan
Agency: Trisect
Client: Mike’s Hard Lemonade
Campaign: Pepsi Throwback Challenge
Agency: PGW Experience
Client: Pepsi
Campaign: Velcro Brand Holiday Hackshop
Agency: Pierce
Client: Velcro Industries
Campaign: #StyleTurf by Philips
Agency: Pulp Strategy Communications Pvt Ltd
Client: Philips India
Campaign: Target’s Skeletown Square
Agency: Elemento L2
Client: Target
Campaign: Built Ford Tough Good Works
Agency: Team Detroit
Client: Ford Motor Co.
Campaign: ComEd Icebox Derby
Agency: agencyEA and Leo Burnett
Client: ComEd
Campaign: 100 Years of Good
Agency: Pivot Point Marketing
Client: Chicken of the Sea
Campaign: Talk It Out 2.0
Agency: Trisect
Client: Cottonelle
Campaign: The Biggest 7th Inning Stretch
Agency: Jack Morton Worldwide
Client: T-Mobile
Campaign: Mikehacks
Agency: Trisect
Client: Mike’s Hard Lemonade
Campaign: Get in the Mix with Ne-Yo: The Intel Experience
Agency: Arc Worldwide/Leo Burnett Chicago
Client: Intel Corp.
Campaign: Interstellar and Google Promotion
Agency: Paramount Pictures
Client: Interstellar
Campaign: Central Perk
Agency: Source Marketing
Client: Eight O’Clock Coffee
Campaign: Miller High Life Artist Series
Agency: Arc Worldwide/Leo Burnett Chicago
Client: Miller High Life
Campaign: McDonald’s Gift-fest
Agency: The Marketing Store Worldwide
Client: McDonald’s Corp.
Campaign: Toast to Great Taste
Agency: TracyLocke
Client: Pepsi
Campaign: McDonald’s Gol!
Agency: The Marketing Store Worldwide
Client: McDonald’s Corp.
Campaign: Vodafone New Year’s Eve
Agency: Wasserman
Client: Vodafone
Campaign: Carga Premiada
Agency: Marketdata (Brazil)
Client: Volvo Truck
Campaign: Game of Thrones Season 4 Barclays Epic Fan Experience
Agency: HBO
Client: Game of Thrones
Campaign: REI Village
Agency: LeadDog Marketing Group
Client: REI
Campaign: Marriott’s 2014 Year in Review
Agency: Yesmail
Client: Marriott Rewards
Campaign: Know Your IBM
Agency: Motivforce Marketing & Incentives Ltd.
Client: IBM
Campaign: Kingsford Charcoal Lights Up Grill Sales
Agency: TPN
Client: Kingsford Charcoal
Campaign: TBS, Cougar Town, and Target’s Integrated Shoppable Promotion
Agency: Turner Entertainment Networks
Client: Target
Campaign: Cover the Bases Sweepstakes
Agency: Colangelo
Client: Arm & Hammer
Campaign: P&G Sochi Source
Agency: GMR Marketing
Client: Procter & Gamble
Campaign: Chivas Regal Band of Brotherhood
Agency: Epsilon
Client: Pernod Ricard USA
Campaign: Growing Hope Tour
Agency: MKTG
Client: MSNBC
Campaign: Target’s Skeletown Square
Agency: Elemento L2
Client: Target
Campaign: Breathe Right: The Bedtime Stakes
Agency: Grey Global Group
Client: Breathe Right Nasal Strips
Campaign: The Crew Promotional Marketing Campaign
Agency: Ubisoft
Client: The Crew
Campaign: Bud Light Whatever, USA
Agency: Mosaic
Client: Bud Light
Campaign: Live in Your Moment
Agency: Team Detroit
Client: Lincoln Motor Co.
Campaign: Verizon Alaska
Agency: Erwin Penland
Client: Verizon
Campaign: Alcatraz
Agency: Legacy Marketing Partners
Client: Dead Bolt Wine
Campaign: Share a Coke Tour 2014
Agency: Momentum Worldwide
Client: Coca-Cola
Campaign: Live in Your Moment
Agency: Team Detroit
Client: Lincoln Motor Co.
Campaign: Illy Issimo Espresso Bar Tour
Agency: Escalate
Client: Illy Issimo
Campaign: FIFA World Cup Trophy Tour
Agency: Ignition
Client: Coca-Cola
Campaign: Rise: The Ad Inspired by a Tweet
Agency: Liberty Mutual Insurance
Client: Liberty Mutual Insurance
Campaign: The 2014 NFL Honors Award Show and Super Bowl Saturday Night
Agency: Xfinity from Comcast
Client: Xfinity
Campaign: Mikehacks
Agency: Trisect
Client: Mike’s Hard Lemonade
Campaign: NASCAR with Dad
Agency: NASCAR
Client: NASCAR
Campaign: The Dress Normal Project
Agency: A2G
Client: Gap
Campaign: APAC International Music Summit After Party
Agency: Jack Morton Worldwide (Australia)
Client: Google Asia Pacific
Campaign: The Northpole Communication Station
Agency: Kicking Cow Promotions
Client: Hallmark Cards
Campaign: JetBlue Mint Room
Agency: Allied Experiential and Mullen Advertising
Client: JetBlue
Campaign: #UpforWhatever Weekend
Agency: Mosaic
Client: Bud Light
Campaign: NFL Fan Style Tour
Agency: Eventive Marketing
Client: National Football League
Campaign: FIFA World Cup Trophy Tour
Agency: Ignition
Client: Coca-Cola
Campaign: Absolut Artpop Lounge
Agency: Live Nation Entertainment
Client: Absolut Vodka
Campaign: Pringles Flavor Slam
Agency: The Integer Group
Client: Pringles
Campaign: Atari
Agency: Erwin Penland
Client: Denny’s
Campaign: Kids vs. Pros
Agency: Catapult
Client: Capri Sun
Campaign: Piper Moments
Agency: Jack Morton Worldwide (Australia)
Client: Piper-Heidsieck
Campaign: Frank’s RedHot Lovers Unite: We Put That $#!t on Everything
Agency: MSLGROUP
Client: Frank’s RedHot
Campaign: The Penfolds House
Agency: All Terrain
Client: Penfolds Wine
Campaign: Get in the Mix with Ne-Yo: The Intel Experience
Agency: Arc Worldwide/Leo Burnett Chicago
Client: Intel Corp.
Campaign: BMW i8 Pop-Up
Agency: SET Creative
Client: BMW
Campaign: Pantene Haircast
Agency: Arc Worldwide/Leo Burnett Chicago
Client: Pantene
Campaign: Bud Light Whatever, USA
Agency: Mosaic
Client: Bud Light
Campaign: Verizon #WhosGonnaWin
Agency: Wasserman
Client: Verizon
Campaign: 2014 Season of the #Whiff
Agency: Team Epic
Client: Head & Shoulders
Campaign: Kmart/Joe Boxer
Agency: FCB Chicago
Client: 2014 Show Your Joe Campaign
Campaign: For the Love of Cheese
Agency: Upshot
Client: Kraft
Campaign: Finders Keepers Sweepstakes
Agency: HelloWorld
Client: Trulia
Campaign: Nike #RiskEverything
Agency: Jack Morton Worldwide (Singapore)
Client: Nike
Campaign: Drive 4 UR School
Agency: Team Detroit
Client: Ford Motor Co.
Campaign: Evolution Tour
Agency: Engine Shop
Client: Mercedes-Benz