CM Weekly October 18, 2020 “Because you can be agile and turn on a dime with social, make sure that it is a foundational tactic in your overall marketing plan. In today's day and age and the tools that we have available, you don't have an excuse if you're not being really smart about your…
HBO invited 100 influencers to participate in a three-part social VR experience inspired by the series "Lovecraft Country" and powered by social VR platform VR chat.
How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.
Useful insights for social media marketers from a July Hootsuite and We Are Social report.
Join the Chief Marketer editors and an expert panel on September 15th to learn about influencer marketing in the COVID-19 era.
Digital platforms showcased their ad products at IAB’s virtual NewFront week.
CM Weekly June 7, 2020 A lot can happen in a week. Pivoting marketing strategies, activations and communications in the face of a global pandemic was the number one priority for most brands. But after 10 straight days of protest following the death of George Floyd while in police custody, the fight for racial…
Brands spanning a variety of industries have weighed in on the protests and civil unrest happening across the globe this week.
We chat with Ally Financial CMO Andrea Brimmer about the brand's COVID relief offerings and how it's reshaping its marketing strategy.