By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of…
A new survey by Mitto revealed an increase in consumer messaging with brands via social media since the pandemic. Learn how brands can improve customer experience through social media messaging.
By Niki McMorrough / Commercial Director at Relevance Many of the world’s high-value goods and service providers, such as yachts, cars and real estate, have had an overwhelmingly male client base because, until 2014, men represented more than 93% of all Ultra-High-Net-Worth-Individuals. But this is now changing, and pinnacle luxury companies and brands need to…
The team at Relevance has been marketing to UHNW audiences for more than 12 years and specialize in using data-driven insights to drive creative luxury digital marketing strategies that get results.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.
CM Weekly March 28, 2021 SXSW is typically an experiential marketer’s playground. The conference—equal parts media, film and music—presents an opportunity to connect with a tech-savvy, entertainment-focused audience. And it can create massive buzz surrounding your brand, product or service. Remember the launch of Twitter? Or the awestruck attendees of HBO’s SXSWestworld? Both gamechangers for…
A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
SAP’s digital video series showcases companies’ efforts--beyond its own--regarding environmental sustainability and social issues.