How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.

A look back at our recent conversations with CMOs making waves in the industry.

CM Weekly November 19, 2023 A congratulations is in order, folks. Chief Marketer has revealed the finalists of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing across 40 categories. This year’s winners demonstrate the evolution and innovation of promotional marketing, which continues to deliver exceptional campaign results for some of the…

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.

Data collaboration eBook

A Guide to Executive-Level Reporting

CM Weekly November 5, 2023 Before Discover launched its massively popular “Especially for Everyone” commercial and brand platform featuring comedic darling Jennifer Coolidge, the company set out to verify precisely what consumers valued about the brand. They had an idea, of course. They knew that the credit card’s cash rewards and no annual fee features…

How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.