How brand lift studies can help marketers measure the impact of influencer marketing campaigns.

How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.

Sponsored by: 1 Acquisition Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity & Social Trends We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social campaigns, democratizing luxury beauty and fostering a culture build on agility. READ FULL STORY 2 Data & Analytics Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub…

CM Weekly May 12, 2024 “I constantly tell my team that failure is okay. Not everything is meant to succeed. And if you don't try something, you'll never know. Giving permission to test and learn or test and fail has to be part of your culture. Because otherwise, you create a culture of being scared…

By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.

How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.

CM Weekly May 5, 2024 There are passionate fanbases. And then there are WWE fans. A little taste of their rabid fandom: The first-ever WWE SmackDown event held in France, which took place earlier this week, reportedly registered a noise level that exceeded 100 decibels, which can result in hearing loss after prolonged exposure. Now…

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing - Brand - Advertising, National Sponsorships, at Cricket Wireless.

The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here's a potential solution.