Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store's database had grown

Ervin Marketing Creative Communications, Inc., St. Louis, has joined forces with local minority shop Marketing Works to pitch business to companies owned

It's time for consumer marketers to wake up to the 50-plus market, the growth segment of the new millennium. Some facts and some tips.In the marketing

Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.

When Phyllis Segawa found out she had hepatitis C, her biggest fear was taking the prescribed medication. She was so frightened about the devastating

Going on vacation, huh?" asked a coworker. "Where to?""Cleveland," I replied, getting a quizzical look in return."Got family there?" he probed, looking

Long ago, in a marketing world that now seems very far away, everything was run from headquarters. The corporate brandmeisters, always dressed in business

Distributing samples door to door is the fastest way for a brand to engage a consumer."It can immediately produce spikes in your sales volume," says Ruth

Two kids hunched over a Monopoly board, a pair of elderly gents in the park with eyes fastened to chess pieces, a queue of office workers at a newsstand

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,