This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

Australian agencies swept 11 of 12 Golds awarded in the 1999 Asia-Pacific World PRO of Excellence competition, but it was Korea's Cheil Communications

Starting with the wrong assumptions on the telephone is like rolling a boulder uphill. While it can be done, you've got a much better shot at success

For DM legend Nat Ross' birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

A definitive study of Generation Y kids says they're different from GenX-ers, and hardly scary.The shootings at Columbine High School, and the copycat

JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won't go away.However, it's difficult to say if print

THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked

GenderSell PSYCHOLOGIST JUDITH C. Tingley and sales professional Lee E. Robert teamed up to write "GenderSell: How to Sell to the Opposite Sex," what

THERE ARE ONLINE magazines and online music stores. Now, one company is trying to wear both hats-selling recordings and reviewing them on the same Web