CM Weekly March 7, 2022 The war in Ukraine has mobilized the business world to take action against Russian state-owned media outlets, TV networks, companies and even athletes by showing support for Ukraine through instituting a form of sanctions of their own. And the list keeps growing. On Friday, Cannes Lions targeted marketing and advertising…
CM Weekly March 6, 2022 The war in Ukraine has mobilized the business world to take action against Russian state-owned media outlets, TV networks, companies and even athletes by showing support for Ukraine through instituting a form of sanctions of their own. And the list keeps growing. On Friday, Cannes Lions targeted marketing and advertising…
Read how industry experts are evaluating the conflict through the lens of digital advertising.
We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.
CM Weekly December 27, 2021 What makes a modern CMO successful in today’s business climate? According to Scott Finlow, Global CMO at PepsiCo Foodservice, it requires leading with empathy. “The degree of change and ongoing dynamism of the world we work and live in is creating unprecedented stresses on our businesses, customers and teams,” he…
CM Weekly December 26, 2021 What makes a modern CMO successful in today’s business climate? According to Scott Finlow, Global CMO at PepsiCo Foodservice, it requires leading with empathy. “The degree of change and ongoing dynamism of the world we work and live in is creating unprecedented stresses on our businesses, customers and teams,” he…
CM Weekly December 20, 2021 It’s that time of year again, when the marketing industry looks back and considers lessons learned and wisdom acquired from yet another challenging year. But a forward-thinking mindset is a must for any modern marketer, so we’re honing in on the trends that some of the best in the business—hailing…
CM Weekly December 19, 2021 It’s that time of year again, when the marketing industry looks back and considers lessons learned and wisdom acquired from yet another challenging year. But a forward-thinking mindset is a must for any modern marketer, so we’re honing in on the trends that some of the best in the business—hailing…
The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.
We spoke with Qualcomm SVP and CMO Don McGuire about the brand's ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.