What makes a modern CMO successful in today’s business climate? According to Scott Finlow, Global CMO at PepsiCo Foodservice, it requires leading with empathy.

“The degree of change and ongoing dynamism of the world we work and live in is creating unprecedented stresses on our businesses, customers and teams,” he says. “A CMO has to be the leading voice of the consumer and culture in an organization and guide the changes required to address them.”

Recently, we brought you the marketing trends that C-suite executives are razor-focused on in the coming year. This week, we asked those same leaders to discuss the qualities and skillsets a successful marketing chief should possess. It’s about leading with purpose, and a sense of agility. The job demands an insatiable curiosity, and the ability to harness creativity. And much, much more.

So as we wrap up the year, explore what high-level marketers at some of the world’s biggest brands—from PepsiCo to Verizon to Qualcomm—believe to be the essential qualities and skills aspiring CMOs should master along the road to the C-suite. We trust that their wisdom and insights will help inform your marketing strategies for 2022 and beyond.

From the entire team at Chief Marketer, we wish you a happy holiday season and a fantastic New Year.

Until next time,

Kaylee Hultgren
Group Content Manager
Chief Marketer

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