Search Results For: augmented reality
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Mobile
Reasons to be Mobile
With over 230 million mobile phone users in the United States, the third screen is well established in our lives. The recent Digital Divas research conducted
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THE 2010 PROMO 100
Looking for an agency? This year’s list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order
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2010 Promo 100 Winners
Looking for an agency? The 2010 list of the U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue. Promo’s Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated …
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AND THE WINNERS ARE
NO ONE CAN ARGUE that today more than ever before, interactive campaigns play a vital role in motivating consumer response and creating strong, exciting
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Engagement
Nissan’s New Leaf Aligns with Healthy Lifestyles
Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric
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LG Gets Heroic with “Iron Man 2” Campaigns
With the unofficial start of the summer blockbuster season just days away thanks to the May 7 premiere of “Iron Man 2”
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Valpak Rolls Out AR Codes in Martha Stewart Print Campaign
Direct marketing company Valpak is sponsoring a contest to win a trip to see a taping of The Martha Stewart Show and, in what it says is an industry first, has built an augmented
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Muscle Milk Energizes Sales with Shaq in AR
Protein beverage Muscle Milk will market one of its flavors to the Cleveland OH market via an augmented reality tie-in with Shaquille O’Neal, a star player for the Cleveland Cavaliers since June 2009 and an Ohio native
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Acquisition
New Innovations in Games and Sweeps
2010 will be a big year in innovation in games and sweepstakes
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Acquisition
Spending up by a Nose
Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry