Sitel Signs Deal With Compaq in Brazil
Service bureau Sitel Corp., Baltimore, has signed a three-year outsourcing contract with Compaq Computer Brasil Ind. Ltda. to provide customer relationship
Service bureau Sitel Corp., Baltimore, has signed a three-year outsourcing contract with Compaq Computer Brasil Ind. Ltda. to provide customer relationship
OgilvyOne Worldwide has launched its own database management tool, OgilvyOne Bridge, in Japan and the Philippines. The product collects and manages data
The U.S. Postal Service withdrew its request for a Postal Rate Commission endorsement for Mailing Online, an experimental electronic service for expediting
Senders of unsolicited e-mail to New Jersey residents would be required to label their solicitations "advertisements" according to legislation just introduced
Harte-Hanks Inc., San Antonio, TX, has elected Larry Franklin chairman and chief executive and Richard M. Hochhauser president and COO. Previously, Franklin
HotData, Inc., Austin, TX, has inked an agreement to provide The Polk Company and Dun & Bradstreet information directly into desktop software applications
Charles Schwab has been Company of the Year by the Direct Marketing Association Insurance & Financial Services Council (IFSC). Alexander Galanek, senior
Federated Department Stores, Inc., Cincinnati, has formed Federated Direct, a new division that will include its Macy's By Mail, Macys.Com, and newly-acquired
Catalina Marketing Corp., Saint Petersburg, FL, has acquired CompuScan Marketing, Inc. The acquisition will boost Catalina's ability to generate in-store
The buzzwords of online marketing circle our heads like electrons around the nucleus of an atom: "one-to-one relationships," "permission marketing," "mass