Newsletters

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 22, 2016 Are you Fruity or Floral? Sephora Wants to Know Been spritzed at Macy's lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level. More… […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 20, 2016 5 Key Marketing Trends for 2017 Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry. More…   SPONSORED BY: Powering Past Friction to […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 16, 2016 Customer Data and Journey Still Trouble for CMOs: CMO Council Research This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets. More… […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 15, 2016 How Leading CMOs are Planning Marketing Budgets for 2017 The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency. More… […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 14, 2016 4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings) Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding. More… SPONSORED BY: Connecting marketers + agencies to […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 13, 2016 How Leading CMOs are Planning Marketing Budgets for 2017 The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency. […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 09, 2016 Peer Productivity Hacks to Take You Away! Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well. More… SPONSORED BY: Optimizing Marketing Data Having […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 6, 2016 3 Ways to Make Holiday Marketing Campaigns Twinkle 'Tis the season. In-boxes and social feeds are jammed with holiday marketing campaigns. Learn how to leverage social to create individual connections. More…   SPONSORED BY: Unleash […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 2, 2016 Target, McDonalds, Fisher-Price Embrace Down Syndrome in Marketing Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers. More…   […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 05, 2016 3 Critical Steps to Identifying the Best ABM Target Accounts Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy. More… SPONSORED BY: Reach Executive […]