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Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 6, 2017 How Truly Just Brands Give Back During Disasters Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts. More…   SPONSORED BY: Superbook Marketing Resource […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 5, 2017 Nerf Guns and ABM Help Cybereason Hit Targets A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 3, 2017 Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy. More…   SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 28, 2017 Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience. More… SPONSORED BY: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 29, 2017 Gatorade Settles with California Over Dissing Water in Mobile Game Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults. More…   SPONSORED BY: […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 26, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech brand Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 22, 2017 What are You Doing Wrong—and Right—on Social? Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right. More…   SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory categories […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 19, 2017 Are You Effectively Profiling Your Customers? Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers. More…   SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The Superbook is […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 21, 2017 Trifacta Creates a Tiered ABM Focus Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs. Bill Karpowicz shared the details. More… SPONSORED BY: Ad tech quiz: See how your digital solution stacks up. conversantmedia.com/adtechquiz Q&A: Steve […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Chief Promo Marketer 9-5-17 More…   SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The Superbook is the world’s largest searchable directory of marketing partners. Reach the biggest brands and companies across the Fortune 500. Show off your […]