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Chief Marketer This Week   Email Optimization | Forming a True Sales-Marketing Partnership April 27, 2018 4 Ways AI Can Improve Your Marketing As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle. More…   SPONSORED BY: A Free Online Conference: AI For Marketers From the world’s […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 26, 2018 4 Tips for Maximizing Trade Show Marketing With Digital Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity More… SPONSORED BY: Free […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 24, 2018 How to Break Free From ‘Same Here’ Branding Strategies One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating themselves from the competitive clutter through sharp brand strategies. More…   SPONSORED BY: A Free Webinar: How The […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 19, 2018 7 Tips for Better Direct Mail If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. Here's 7 tips to get you started. More… SPONSORED BY: A Proven Source of Business Profls & Decision Makers w/ […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 20, 2018 Behind the Scenes: What Works for Webinar Experts How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results? More…   SPONSORED BY: A Free Webinar: How The […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership April 17, 2018 The Future is Swift: How Real Time Impacts ROI By leveraging data about who consumers are and how marketing performs for each audience, you can provide the content and experiences consumers want in real time, to boost ROI. More… SPONSORED […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 13, 2018 Avengers Assemble: The Marketing Charge for Infinity War Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the best global tie-ins.  More…   SPONSORED […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 12, 2018 Q&A: Coalfire on the Challenges of Selling Cyber Security Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today's privacy wary environment. More… SPONSORED BY: A Free Webinar: How The Webinar […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 10, 2018 Northwestern Mutual’s First CMO on Partnering with March Madness CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More…   SPONSORED BY: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 05, 2018 Majority of Marketers Use Influencers: Survey A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it. More…   SPONSORED BY: Free Webinar On Demand: The Science Behind Conversations That Convert Join […]