Digital + Social

Commercial e-mail subject lines using the term

StrongMail has acquired The Email Advisor, an email marketing consultancy firm with a focus on email strategy and channel optimization

While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens, and sometimes even conversions, one expert says most of them have got it all wrong.

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E-mail certification firm Goodmail Systems announced today it has launched a domain-based whitelist that inbox providers can reference to help them determine whether or not incoming messages are spam.

The move comes as inbox providers such as Yahoo, Microsoft and AOL are reportedly moving toward domain-based reputation monitoring.

Medicare direct-mail volume for the fourth quarter of this year will top last year

E-mail marketers

Goodmail Systems announced yesterday it has partnered with TommiMedia, to embed TommiMedia

Online marketers

The first time I heard of the WIIFM principle was in an interview with permission marketing guru Seth Godin.