Digital + Social

How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association

In last year’s Chief Marketer social marketing survey, we said that if you weren’t integrating social media into your marketing plans, you were not behind

Internet service providers are changing the criteria by which they identify legitimate inbound email vs. spam: That much is clear. What

If your emails are more stone tablet than iPad, you might want to consider some innovative ways to shake up your campaign and get those open rates out of the hibernation they’ve been in since the Emailocene era.

Each element of an email campaign can be analyzed and discussed in enough detail to fill a score of articles. Here, we’re going to offer quick tips concerning seven key components.

According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons

How to index email metrics so that you can recognize and act on the success and failure of subsets within your entire database

Now that even the most ardent social media advocate will admit that Facebook and the like won

Many e-mail service providers are forgetting the most critical element of relevancy: customer-based analytics.

When it comes to marketing communication, e-mail is here to stay. And when it comes to deliverability, functionality and complete optimization, the auto responder is here and undergoing a face lift.

The auto responder is a company’s introduction to potential clients and customers. It sends thank you and informational messages to site registrants. It delivers reminders about products and services.