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CM Weekly 10.9.22

CM Weekly October 9, 2022 Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We're in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing…

CM Weekly 10.2.22

CM Weekly OCTOBER 2, 2022 When 22 percent of consumers would rather spend a night in jail than deal with customer service, according to a recent Twilio report, you know there’s a problem. Slight hyperbole? Most likely. But it’s a fair point. Frustration with customer service is a real thing, and it can make or…

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CM Weekly September 30, 2022 Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing…

CM Weekly 9.25.22

CM Weekly September 25, 2022 For New York City-based consumers familiar with the FreshDirect brand, its orange and green delivery trucks may come to mind first. But the 20-year-old company wants to be known as a high-quality food and grocery retailer first—and a delivery service second. “We're intimately knowledgeable about fresh food, curated experiences and…

CM Weekly 9.18.22

CM Weekly September 18, 2022 Officially sponsoring a major global sports event can be pricey. The just-wrapped US Open tennis tournament, for instance, rakes in millions of dollars from sponsors—which included Cadillac, American Express and Chase Bank this year—seeking to secure a presence inside the stadium. But there are other ways to get your marketing…

CM Weekly 9.11.22

CM Weekly September 11, 2022 Calling all promo experts: The window to enter the world’s largest and most prestigious program recognizing excellence in promotional marketing—the Chief Marketer PRO Awards—is closing fast. It’s time to gain some well-deserved recognition, friends, so we ask: Why not turn the challenges of the past few years into hardware for…

CM Weekly 8.28.22

CM Weekly August 25, 2022 In a normal year (ah, to dream of such things!), the Cannes Lions International Festival of Creativity, which attracts thousands of attendees to the Côte d’Azur each June, might draw criticism for being too much boondoggle and not enough substance. But in 2022, after a three-year hiatus, the air of…