Channel | Social

Anti-Smoking Campaigns Kick Off

|  by Chief Marketer Staff

Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour--truth Orange--designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco ...

Street Smarts

|  by Chief Marketer Staff

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

Coke Debuts Mall Lounges

|  by Chief Marketer Staff

Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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