Digital Archives - Page 229 of 312

Acquisition Aids ValueClick Income Gains

ValueClick reported net income of $18.6 million for the first quarter, nearly doubling net income of $9.8 million last year.

Digital

Your Brand and Paid Search: What You Need to Know

Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?”

Digital

Mobile Advertising: Your Phone Is About to Ring

Will mobile phone advertising be intrusive or a boon for the consumer? That debate, which has been building, is about to boil over

Digital

Spyware Bills to Three-Peat before Congress

For the third time in as many years, a U.S. House committee has reported out a bill that would criminalize the spreading of spyware on users’ computers.

Digital

Neo@Ogilvy Teams Up With SEMDirector

Neo@Ogilvy”>Neo@Ogilvy, the Ogilvy Group’s digital and direct media company, has joined forces with SEMDirector Inc. to furnish clients with systems to manage and measure search-marketing campaigns around the world.

Digital

Calendars.com Optimizes Campaigns, Bids

For a business that’s built around time, Calendars.com doesn’t have much of it. “It’s an extremely seasonal business,” says Hilarie Pozesky, president and CEO of Hilarie Pozesky Consulting, which handles online advertising for the online seller. “Calendars.com does about 85% of its business between the end of October and the end of January. We really have just a few weeks out of the year to sell, and we need to be on top of our marketing.”

Digital