Channel | Digital

Content Rules in Contextual Advertising

|  by Chief Marketer Staff

Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. And it can do that because it has a search term to use as a targeting tool; if you

Free Google Service Helps Watch Your Words

|  by Chief Marketer Staff

There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some…

Getting Testy at the Holidays

|  by Chief Marketer Staff

Just because the holiday sales season has arrived doesn’t mean that online merchants should take a vacation from testing their Web sites and marketing to reach peak performance.