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    Michaels brings its marketplace to real life 

    Arts-and-crafts retail chain Michaels is hosting its marketplace sellers in stores to sell their goods. The initiative aims to drive awareness to its handmade marketplace MakerPlace. Michaels is bringing its marketplace sellers into its stores to increase the visibility of its new handmade marketplace.   Michaels launched its marketplace, called MakerPlace, in fall 2023. The […]

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    Select Brands eliminates unauthorized re-sellers on Amazon by switching to 3P 

    Select Brands forgoes reliable wholesale sales with Amazon in favor of being able to control its pricing as a marketplace seller.   If a brand wants to control its price on Amazon, it might have better luck as a third-party marketplace seller than as a first-party seller. At least that’s what small kitchen appliance company […]

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    Michaels invests in hosting birthday parties 

    More than 14,000 children have celebrated their birthday at craft retailer Michaels, said Heather Bennett, executive vice president, marketing and ecommerce at Michaels, at the Shoptalk Fall conference in Chicago in October.   And she knows there is room for growth. After a successful pilot in Canada in 2023, Michaels debuted birthday parties in the U.S. […]

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    Exclusive Q&A with Michaels’ marketing EVP Heather Bennett on holiday strategy  

    Heather Bennett, executive vice president, marketing and ecommerce at Michaels, discusses early holiday shopping, inflation and the challenges of marketing in 2024 with how shoppers consume content in this exclusive interview.   Heather Bennett, executive vice president, marketing and ecommerce, at Michaels is “very pleased” with its holiday season so far. And it’s only October.   […]

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    Rent the Runway CEO Jennifer Hyman celebrates 15 years of Rent the Runway with return to founder mentality  

    At Shoptalk Fall, the co-founder discusses operating at the pace of a startup, Rent the Runway’s new subscription tier and how the fashion industry has changed over the past 15 years.   It’s all about the pace of innovation and change, said Rent the Runway co-founder and CEO Jennifer Hyman in her keynote address at the […]

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    Q&A with Home Depot’s retail media VP: Time to unify and scale  

    Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access.    The Home Depot unveiled a new self-service ad platform, dubbed Orange Access, to help its suppliers manage their retail media buys within its retail media network Orange Apron Media.    The new […]

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    Inside Nalgene’s marketing strategy to stay relevant in the crowded water bottle market  

    Water bottle brand Nalgene may not have the largest marketing budget, but the brand is still growing by relying on its longstanding heritage and scrappy marketing techniques. In this Q&A, Nalgene’s director of marketing Eric Hansen sits down with Multichannel Marketer to talk about its marketing budget, remnant advertising, Amazon ad success and stainless steel competitor […]

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    Ulta grows its loyalty program 5% 

    Loyalty is core to Ulta’s long-term success, CEO Dave Kimbell told investors on its most recent earnings call last week.   Cosmetics brand Ulta reported that it had more than 44 million active customers in its loyalty program Ulta Beauty Rewards in its fiscal second quarter ended Aug. 3. This is a 5% increase over last […]

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    Ace’s new store format to boost sales 11% and profit 5% 

    Ace Hardware gives Multichannel Marketer an in-depth look into its new experiential store format dubbed Elevate Ace. The stores showcase Ace’s anchor brands that drive incremental growth for the hardware cooperative.  Ace Hardware unveiled a new store format that aims to elevate the merchandising of its most sought-after brands, enhance customer service and create a […]

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    Walgreens appoints new chief merchandising officer and head of digital commerce

    Pharmacy retail chain Walgreens announced two leadership changes this month: It appointed Tracey Koller to chief merchandising officer and Sharmila Sudhakar to group vice president and head of digital commerce. Walgreens expects these new leaders will “significantly contribute” to its turnaround efforts, the retailer said in the announcement. Walgreens reported disappointing Q3 2024 earnings results […]

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