Most Read
-
Most Read
Schmidt Brothers invests in content marketing with live cooking show for customers
Cutlery brand Schmidt Brothers knows that with a lifetime warranty for its knives, driving repeat purchases can be a challenge. So the Schmidt Brothers focuses on loyalty initiatives that engender a positive brand affinity and keep its brand top-of-mind. Its most recent effort is a live, online cooking show called The Cutting Edge. In […]
From
-
Most Read
Q&A with Brooks Running CMO on its first lifestyle shoe
Editor’s Note: Brooks is known for its running shoes. And the brand hasn’t deviated from performance footwear and apparel since its launch more than 50 years ago — until now. Melanie Allen, chief marketing officer sat down with Multichannel Marketer’s sister Chief Marketer to talk about why the time was right to launch a lifestyle shoe […]
From
-
Most Read
Wayfair’s physical store pulls double duty: marketing and sales
The flagship store has increased local sales 15% higher than Wayfair’s national average and more than half of store shoppers are new to the brand. Wayfair’s inaugural large-format store in Wilmette, Illinois, is driving new customers to its brand and boosting sales. In fact, sales in Illinois are 15% higher than Wayfair’s national average […]
From
-
Most Read
Swingline staplers makes its pitch with Take Your Swing campaign
With fewer consumers using paper, Swingline taps into broader markets and design-forward staplers to spur sales. Swingline’s marketing VP shares more marketing tactics in a challenged category. Swingline wants shoppers to buy another stapler. Or just one. For years, the 100-year-old stapler brand has faced a slow, single-digit decrease in sales, along with the […]
From
-
Most Read
Dick’s Sporting Goods to acquire Foot Locker for $2.4 billion
Dick’s Sporting Goods announced May 15 it will acquire sneaker retail chain Foot Locker for $2.4 billion. The acquisition will expand the Dick’s Sporting Goods brand globally for the first time. Dick’s plans to maintain the Foot Locker brand and operate it as its own business unit. The deal includes Foot Locker’s portfolio of brands […]
From
-
Most Read
Bonjour Fête rebounds from wildfire devastation with Target debut
Party supplies brand Bonjour Fête is making a marketing push and increasing its product distribution with a line at Target after the L.A. wildfires destroyed its store, six figures worth of inventory and terminated the revenue channel that drove 30% of its business. Bonjour Fête is saying hello to Target. The party supplies brand made […]
From
-
Most Read
Inside the rise and fall of Goodwill’s online marketplace with the GoodwillFinds CEO
After 2.5 years, Goodwill’s online marketplace GoodwillFinds abruptly closed. The brand’s CEO, retail veteran Matthew Kaness, shares wins and woes from the resale venture. Matthew Kaness is no stranger to challenges. The retail veteran has more than two decades of experience at top retail and technology brands including Burton Snowboards, Urban Outfitters, Mod Cloth […]
From
-
Most Read
Hy-Vee CMO Kathryn Mazza on maximizing results from the grocer’s new retail media network — and what’s next, in this Q&A
Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and the challenges of personalizing store marketing. Kathryn Mazza joined grocery retail chain Hy-Vee to help build its retail media network, called RedMedia, in February […]
From
-
Most Read
European apparel brand Primark makes marketing push in the U.S.
Rene Federico, former marketing executive from Nike and Converse, joins Primark to ignite brand awareness in the U.S. Primark has operated stores in the U.S for the past 10 years, but its brand awareness does not reflect that, said Rene Federico, Primark’s U.S. head of marketing. “We have a differentiated position as a retailer, [consumers] […]
From
-
Most Read
Five Below taps former Forever 21 marketer as its new CMO
Discount retail chain Five Below named Jacob Hawkins as its new chief marketing officer. Hawkins was most recently the chief marketing, digital and omni officer at Forever 21. Prior, he held executive roles at Belk, Groupon, Aeropostale and Overstock.com. Five Below made the announcement on its most recent earnings call on March 19, according to […]
From
