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Inside the rise and fall of Goodwill’s online marketplace with the GoodwillFinds CEO
After 2.5 years, Goodwill’s online marketplace GoodwillFinds abruptly closed. The brand’s CEO, retail veteran Matthew Kaness, shares wins and woes from the resale venture. Matthew Kaness is no stranger to challenges. The retail veteran has more than two decades of experience at top retail and technology brands including Burton Snowboards, Urban Outfitters, Mod Cloth […]
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Hy-Vee CMO Kathryn Mazza on maximizing results from the grocer’s new retail media network — and what’s next, in this Q&A
Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and the challenges of personalizing store marketing. Kathryn Mazza joined grocery retail chain Hy-Vee to help build its retail media network, called RedMedia, in February […]
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European apparel brand Primark makes marketing push in the U.S.
Rene Federico, former marketing executive from Nike and Converse, joins Primark to ignite brand awareness in the U.S. Primark has operated stores in the U.S for the past 10 years, but its brand awareness does not reflect that, said Rene Federico, Primark’s U.S. head of marketing. “We have a differentiated position as a retailer, [consumers] […]
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Five Below taps former Forever 21 marketer as its new CMO
Discount retail chain Five Below named Jacob Hawkins as its new chief marketing officer. Hawkins was most recently the chief marketing, digital and omni officer at Forever 21. Prior, he held executive roles at Belk, Groupon, Aeropostale and Overstock.com. Five Below made the announcement on its most recent earnings call on March 19, according to […]
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‘Mr. Wonderful’ shares his top marketing tips at Shoptalk
Venture capitalist Kevin O’Leary, known as Mr. Wonderful from the TV show Shark Tank, talks TV ads, ROAS and more consumer brand growth tips at Shoptalk. After investing in dozens of companies, venture capitalist Kevin O’Leary — also known as “Mr. Wonderful” — shared top keys to growth in his keynote session, “Creating and growing new […]
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True Religion CMO taps celebrities to boost brand
Kristen D’Arcy is True Religion’s first-ever chief marketing officer. The brand hired her specifically to “unleash marketing” for the apparel brand, D’Arcy told attendees at the 2025 Shoptalk conference in Las Vegas in March. Marketing initiatives giving a boost to the brand include having both paid and organic content from celebrities through its “Team True” […]
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Macy’s to create TV show based on women in retail
Macy’s will develop a scripted TV show featuring women executives who were instrumental in the founding of American department stores based on the best-selling novel ‘When Women Ran Fifth Avenue.’ Department store Macy’s just announced it plans to develop a scripted TV series based on the best-selling novel, “When Women Ran Fifth Avenue: Glamour […]
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Exclusive Q&A: Munchkin’s video marketing strategy for its new nipple shield
Baby products brand Munchkin may have an uphill battle getting approval for the creative for its new patented nipple shield. The just-launched product took a decade to develop and is best understood with a video, said Kristin Pagano, GM of infant nutrition. The former VP of marketing at Munchkin discusses the details of its marketing campaign […]
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Why Naturepedic says media buying agencies are unnecessary
Organic mattress brand Naturepedic developed its own in-house talent for its media marketing. Chief growth officer Arin Schultz explains why. Organic mattress brand Naturepedic had its largest growth year in the company’s 22-year history in 2024 and is already achieving a higher growth rate for 2025 than it did by this time last year, […]
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Caraway Home reduces theft, WISMO calls with better communication
Direct-to-consumer cookware brand Caraway turns a Black Friday blunder into a customer experience opportunity by switching post-purchase email providers. During Black Friday, Caraway Home’s “Where is my order?” calls increased to more than a quarter of its customer service calls, and package theft increased to 7% of orders. These are higher than usual benchmarks for […]
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