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Swingline staplers makes its pitch with Take Your Swing campaign
With fewer consumers using paper, Swingline taps into broader markets and design-forward staplers to spur sales. Swingline’s marketing VP shares more marketing tactics in a challenged category. Swingline wants shoppers to buy another stapler. Or just one. For years, the 100-year-old stapler brand has faced a slow, single-digit decrease in sales, along with the […]
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Dick’s Sporting Goods to acquire Foot Locker for $2.4 billion
Dick’s Sporting Goods announced May 15 it will acquire sneaker retail chain Foot Locker for $2.4 billion. The acquisition will expand the Dick’s Sporting Goods brand globally for the first time. Dick’s plans to maintain the Foot Locker brand and operate it as its own business unit. The deal includes Foot Locker’s portfolio of brands […]
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Bonjour Fête rebounds from wildfire devastation with Target debut
Party supplies brand Bonjour Fête is making a marketing push and increasing its product distribution with a line at Target after the L.A. wildfires destroyed its store, six figures worth of inventory and terminated the revenue channel that drove 30% of its business. Bonjour Fête is saying hello to Target. The party supplies brand made […]
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Inside the rise and fall of Goodwill’s online marketplace with the GoodwillFinds CEO
After 2.5 years, Goodwill’s online marketplace GoodwillFinds abruptly closed. The brand’s CEO, retail veteran Matthew Kaness, shares wins and woes from the resale venture. Matthew Kaness is no stranger to challenges. The retail veteran has more than two decades of experience at top retail and technology brands including Burton Snowboards, Urban Outfitters, Mod Cloth […]
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Hy-Vee CMO Kathryn Mazza on maximizing results from the grocer’s new retail media network — and what’s next, in this Q&A
Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and the challenges of personalizing store marketing. Kathryn Mazza joined grocery retail chain Hy-Vee to help build its retail media network, called RedMedia, in February […]
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European apparel brand Primark makes marketing push in the U.S.
Rene Federico, former marketing executive from Nike and Converse, joins Primark to ignite brand awareness in the U.S. Primark has operated stores in the U.S for the past 10 years, but its brand awareness does not reflect that, said Rene Federico, Primark’s U.S. head of marketing. “We have a differentiated position as a retailer, [consumers] […]
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Five Below taps former Forever 21 marketer as its new CMO
Discount retail chain Five Below named Jacob Hawkins as its new chief marketing officer. Hawkins was most recently the chief marketing, digital and omni officer at Forever 21. Prior, he held executive roles at Belk, Groupon, Aeropostale and Overstock.com. Five Below made the announcement on its most recent earnings call on March 19, according to […]
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‘Mr. Wonderful’ shares his top marketing tips at Shoptalk
Venture capitalist Kevin O’Leary, known as Mr. Wonderful from the TV show Shark Tank, talks TV ads, ROAS and more consumer brand growth tips at Shoptalk. After investing in dozens of companies, venture capitalist Kevin O’Leary — also known as “Mr. Wonderful” — shared top keys to growth in his keynote session, “Creating and growing new […]
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True Religion CMO taps celebrities to boost brand
Kristen D’Arcy is True Religion’s first-ever chief marketing officer. The brand hired her specifically to “unleash marketing” for the apparel brand, D’Arcy told attendees at the 2025 Shoptalk conference in Las Vegas in March. Marketing initiatives giving a boost to the brand include having both paid and organic content from celebrities through its “Team True” […]
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Macy’s to create TV show based on women in retail
Macy’s will develop a scripted TV show featuring women executives who were instrumental in the founding of American department stores based on the best-selling novel ‘When Women Ran Fifth Avenue.’ Department store Macy’s just announced it plans to develop a scripted TV series based on the best-selling novel, “When Women Ran Fifth Avenue: Glamour […]
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