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Email
Best Practices: Treat Your Email Recipients Like Customers, Not Strangers
Want to get a positive response to your email communications and insure they get delivered? Then make sure you’re treating your recipients like valued customers.
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Email
Facebook Helps Beacon Hotel Book Email Sign-Ups
Miami’s Beacon Hotel is using Facebook to encourage fans and previous guests to sign-up for its email list and take advantage of promotions for future visits.
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Email
Responsys Look Book Showcases the Best of Email Design
Email creative that is personalized, mobile-friendly and triggered to customer behavior was the common factor in the 2011 Responsys Email Design Look Book.
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Email
Care With Creative Boosts Uni Key’s Email Health
Tweaking creative to get to the point—and not offend customers—has helped dietary supplement marketer Uni Key boost sales and Facebook fans via email.
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Email
Reputation, Not Content, Key To E-mail Deliverability: Study
If marketing e-mails aren’t reaching targets’ in-boxes, message content may be the least of the reason. According to a new study from Return Path, the reputation of a sending server’s IP address and whether messages hit spam traps or other invalid e-mailboxes are key determinants for e-mail deliverability.
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Email
Enhanced Email Program on the Menu for Wolfgang Puck
Each Wolfgang Puck brand was maintaining its own separate database of email addresses and purchase histories, and they couldn’t be easily shared. The company recently worked with Listrak to consolidate those files and create more cross sell opportunities.
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Email
Telltale Games Plays to Win in Email Targeting
Until recently, video game developer Telltale Games was working with an internally built email system. This was all well and good, but it didn’t have the “playability” the San Rafael, CA-based digital publisher needed.
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Email
Why Email Recapture Campaigns Are Worth the Effort
iPost recently analyzed the email interaction and purchase behavior of 3.3 million subscribers in our database over an 18-month period, to determine whether recapture campaigns, designed to rekindle inactive subscribers’ interest, were worth a marketer’s effort. The answer was a resounding yes.
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Email
Best Practices: Strategies for Growing an Email Program
Between opt-outs and email address changes, any brand’s email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it’s imperative that marketers always have acquisition tactics in the field to
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Email
Why Marketers Fail to Send Dynamically Segmented Emails
Most direct mailers segment their promotions to customers, sending offers that their analytics have determined will be most responsive to this particular product or offer. They do this because it is a profitable approach. Dynamically segmented direct mail boosts conversions and profits.
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