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Email
Microsoft Replacing Complaint Button with “Unsubscribe
Spam complaints against e-mail marketers by Microsoft address holders are potentially about to drop dramatically.
The company has become the first e-mail box provider to answer e-mail marketers
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Email
What Went Wrong? Campaign Falters After the Click
The director of circulation and marketing for the MIT Sloan Management Review recently tested an outbound e-mail campaign in which the creative seems to have worked like gangbusters, but the leads aren
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Email
ESPs Overcoming Price Pressure in UK: E-Consultancy
Despite downward pressure on pricing resulting from industry consolidation, the market for e-mail marketing platforms and services in the UK will have grown 20% by the end of 2006 over 2005, from $274 million to $329 million, according to London-based E-consultancy.
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Email
Effort Aims to Help Sort Good Domains from Bad
The e-mail industry has apparently moved one step closer to being able to more easily separate the good guys from the bad guys with the formation of the Domain Assurance Council.
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Email
97% of Sending IP’s Reps are Bad Enough to Block: Return Path
Ninety seven percent of sending IP addresses
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Email
U.S. Spam Improvement Stalls: Sophos
And we were doing so well. For the first time in two years, the U.S. has failed to decrease the amount of spam relayed through its computers in the second quarter of 2006, Sophos announced yesterday in its quarterly
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Email
97% of Sending IP’s Reps are Bad Enough to Block: Return Path
Ninety seven percent of sending IP addresses
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Email
Stupid Media Watch: Tech Pub Advocates Screwing the Good Guys
This week, we get a veritable stupidity grand slam from UK technology publication Silicon.com.
That
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