Digital
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Digital
Visualize, then Optimize
Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they’re derived from an optimizer’s general past experience with other keywords on other search engines. In other words, those hard-and-fast rules turn out often to be indefinite rules of thumb instead.
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Digital
If You Build It, They Will Come… If You Attract Them
Even the best Website content cannot provide brand-building value if no one reads it. So marketers invest in ways to generate qualified traffic to their sites, using television, print, and other online and offline efforts.
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Digital
Watson Offers Hands-Free Search of the Web and Beyond
In the search for the next big thing in search, a number of developers are poking around in contextual search, designing software applications that can look at the document on your computer screen, figure out its meaning and significance, and then go get other documents that are related to it but that you might not have known about
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Digital
ICrossing Names Don Scales President
Interactive marketing agency iCrossing, Scottsdale, AZ, has tapped Don Scales to serves as its president, effective April 24.
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Digital
MSN Q1 Ad Revenue Fails to Pace Google, Yahoo!
Microsoft committed itself almost three years ago to catching up to Google and Yahoo! in search. But the company
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Digital
Ask Re-Tools, Re-Brands and Re-Staffs
Last year, Ask Jeeves was so marginal to the search industry that it couldn
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Digital
AOL Takes the Web on a Road Trip
It seems inevitable that users will some day access and search the Web over their mobile phones. But a whole raft of technological hurdles remain to be overcome before customers will start surfing
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Digital
Click Fraud Rates Near 14%: Study
Click fraud levels reached 13.7%, according to a study from the Click Fraud Network, a pay-per-click fraud detection service.