Digital
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Digital
Women’s Fashion Marketer Venus Launches New Site at New URL
Venus, a women’s fashion and swimwear retailer, has switched its domain name from www.Venusswimwear.com to www.Venus.com.
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Digital
SEM: Should You Buy Your Own Brand?
(Searchline) In a just and well-regulated world, buying your company’s brand as a search keyword would at least guarantee that the folks who searched on that brand name would be herded to your sponsored listing, wouldn’t it?
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Digital
Make Links Work for You—Carefully
(Searchline) If you’ve been running a Website for any length of time, you’ve probably gotten at least a few e-mails offering to trade links with another Website.
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Digital
For Local Business, Coupons Make the Online Difference
For small or local businesses who want to get contacts from their Web presence rather than clicks, there
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Digital
SEMDirector Joins Forces With WebSideStory
SEMDirector Inc., a search marketing software firm, has teamed up WebSideStory Inc. to offer upgraded search engine marketing and online advertising.
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Digital
Online Security Concerns Nips $2 Billion in Sales
Gartner Group Inc. estimates nearly $2 billion in would-be consumer e-commerce sales will be lost in 2006 due to online security concerns.
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Digital
Vegas.com Sweetens the Pot with Site Testing
Everyone agrees that continuous testing is required to make sure that a Web site is performing up to its highest potential. Smart Web operators want to live in a state of almost perpetual tweak. But whether A/B testing or multivariate, that kind of ongoing evolution can play hob with a site
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Digital
Online Search Moves Both Online and Offline Purchases: Study
Sure, consumers will use online research to direct their online purchases. But they’re also going to take the knowledge gleaned and apply it to offline shopping as well.