Digital
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Digital
Extreme Site Search Makeover
If anyone knows remodeling, it’s a construction equipment site. So it’s not surprising that when NorthernTool.com decided to make substantial alterations in their Web presence, they knew enough to reach for the proper tools: automated data feeds and on-site search optimization.
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Digital
David Kang to Coordinate Online Subscription Services at Rodale
Rodale Inc., the health and wellness information company, has named David Kang senior vice president and general manager of online subscription services.
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Digital
Accoona Files for Initial Public Offering
Internet seller and search engine Accoona announced Friday it hopes to raise up to $81 million in capital through an initial public offering.
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Digital
Imre Acquires MDV Communications
Imre Communications has acquired MDV Communications, an online marketing firm.
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Digital
ICrossing Acquires Proxicom
ICrossing Inc. has acquired Web development agency Proxicom Inc. for an undisclosed sum.
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Digital
Online Ads Lead to Research, In-Store Spending: Study
Consumers who see online advertising tend to research purchases online, and are more likely to make an in-store purchase as a result of their actions, according to a new study.
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Digital
Search and Display Work Well Together
Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a study from digital marketing firm Atlas, a subsidiary of aQuantive.
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Digital
Bazaarvoice Taps the Passionate Consumer
For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn
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Digital
Jingle Pay-per-call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement professionals who want to market their services to owners in their service areas. To do that, ServiceMagic has called on the marketing help of Jingle Networks, the company that operates the Free411 mobile directory service.