Digital

• Digital

  AOL Acquires Ad Serving Network buy.at

  AOL has acquired buy.at, an online advertising network service provider. Terms of the acquisition were not disclosed.

• Digital

  Correction

  An item about ReachLocal (Direct Newsline, Jan. 31) contained some misstatements. The Woodland Hills, CA-based agency offers technology that small businesses can use to reach consumers who are searching the Internet for products and services in their local areas.

• Digital

  Medical Association Plans Lead Generation Campaign

  The Medical Group Management Association (MGMA) has retained the interactive marketing agency 90octane to develop a lead generation campaign.

• Digital

  E-Buyers Use Multiple Web Portals: Jupiter

  Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.

• Digital

  Reach Local Opens Office in Florida

  The digital advertising agency Reach Local Inc. has opened offices in Tampa, FL, offering search engine marketing and other Internet media services in the Sunshine State.

• Digital

  Amazon Acquires Audible Inc. for $300 Million

  Amazon.com, Inc. will acquire Audible Inc., an online marketer of digital audio books, newspapers and magazines, for $300 million.

  The deal is expected to close by the second quarter.

• Digital

  Cornerworld to Buy Sway Inc. for $30 Million

  Cornerworld Corp. has signed a letter of intent to purchase Sway Inc., an online social community marketing services firm, for $30 million in cash and stock.

• Digital

  Yahoo Axes 1,000, Posts 23% Loss

  Yahoo will lay off 1,000 employees, or about 7% of its staff of 14,300, as part of a company realignment, after reporting that its fourth quarter profit was down 23%, according to wire service reports.

• Digital

  Plenty of Upside to Maturing Online Retail Market: Forrester

  Non-travel online retail sales in the U.S. reached $175 billion in 2007, according to a new study from Forrester Research. While the growth rate is not as significant as in years past — reflecting a maturing channel — non-travel online sales should hit $335 billion by 2012.

• Digital

  Zazzle Acquires Goodstorm

  Zazzle, an online marketer, has acquired GoodStorm, a provider of e-commerce services for social causes and nonprofits.