Digital
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Digital
Should I SEM or Should I SEO?
How do paid search marketing and search engine optimization interlock? When should marketers opt to pay for placement on a search page, and when should they spend their resources on making their existing Web sites more readable to search engine
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Digital
On the Right Page for Web Indexing
If you’re a consumer marketer, you’re probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn’t your
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Digital
The Search Is On
As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another
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Digital
The Psychic Mailman
Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers’ homes
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Digital
Casing the Competition
A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization
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Digital
Live from NEMOA: The “Crumb” Theory of Search
Search marketing can be a “crumby” business. But that’s a positive, not a negative, according to consultant Alan Rimm-Kaufman, president
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Digital
US Golf Association Launches New Digital Catalog
The United States Golf Association (USGA) has launched a new online digital version of its new spring 2004 catalog Monday. The site, http://www.usgacatalog.com,
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Digital
Live From Search Engine Strategies 2004: Make Your Landing Page Sell
A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,
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Digital
Op-Ed: Who Kidnapped My Keyword?
Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques
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Digital
Google Acquires Applied Semantics
Google, the Mountain View, CA-based search engine company, has acquired one of its suppliers: Applied Semantics. The financial terms were not disclosed.