Digital
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Digital
Grabbing the Long Search Tail
Even though the initial hype has died down and people are no longer tagging “e-” onto the front of everyday words, there’s no question the Internet continues to impact the way we perform everyday tasks and transactions. Nowhere is this more apparent than in the retail sector. User-friendly search engines such as Google and Yahoo! have made it possible for even the most novice shoppers to seek out virtually any product imaginable.
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Digital
Jeeves Joins Search Ad Party
Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.
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Digital
Hyundai to Watch Web’s Offline Effect
Hyundai Motor America will take a closer look at the online research and shopping behavior of car seekers to better tailor its marketing efforts in the offline world.
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Digital
Digital Broadcast Provide a New Niche for Advertisers
Digital broadcast signals are among the hottest vehicles in television, as broadcast stations seek to find more advertising outlets and compete against national cable networks. For advertisers, they can be a new way to reach niche demographics.
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Digital
When It Pays to Be Negative
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?
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Digital
When It Pays to Be Negative
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include