Cynsiders
-
Cynsiders
CTV or Not CTV? Sorting Signal from Noise in the Connected TV Boom
With so many ad formats and devices now labeled “CTV,” are we seeing innovation – or inflation? How do advertisers draw the line between genuine Connected TV and everything that merely plays on a connected screen? Dan Larkman, CEO and founder of Keynes Digital, weighs in. Has CTV become a victim of its own success? […]
From
-
Cynsiders
Spooky Season, Big Business: The Marketing Magic of Halloween
Halloween season has transformed from a costume-and-candy pit stop into a full-blown cultural economy. Sean Reed, Head of Accounts at Saylor, explains how what was once a “down time” for brands is now a creative gold rush. Why do you say Halloween has become the “new holiday” for marketers? You can largely thank millennials for this […]
From
-
Cynsiders
ScreenShift’s “Aha” Moments
What were the key takeaways and “aha” moments the October 14 ScreenShift event? We asked panel moderators to share their thoughts on an conference that brought together thought leaders from agencies, brands, platforms and tech. Media Buyers and Planners: Ask Us Anything The questions from the audience were so diverse, jumping from topic to topic. […]
From
-
Cynsiders
DPAA’s 2025 Video Everywhere Summit
Cynopsis’ ScreenShift event is Tuesday, October 14 at City Winery – but for a deep dive into OOH, the annual DPAA will be going strong nearby. Barry Frey, President & CEO, DPAA (www.dpaaglobal.com), shares what to expect this year. Each year, the DPAA Video Everywhere Summit is where the media, marketing, and technology communities come […]
From
-
Cynsiders
Overheard at AWNY
What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re hearing a lot about innovation and new frontiers in streaming TV at Advertising Week, from things like contextual targeting to new ad formats. All of that’s exciting for the future of the industry, but my biggest takeaway is the need […]
From
-
Cynsiders
The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear TV is set to disrupt one of the most significant categories in media. Pharma has long been a $5B engine for television, underwriting primetime programming and stabilizing network ad revenue. The potential ban in 2026 could reshape not only how […]
From
-
Cynsiders
Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear and streaming. Those deals will be a hot topic at ScreenShift, taking place October 14 in NYC. Eric de Cholnoky, EVP, Distribution & Business Development at AMC Networks, who will be on hand for that discussion, offers a preview of […]
From
-
Cynsiders
Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder and CEO at revenue operations platform TVIQ. Ryan outlines the problem – and offers a solution. In CTV, it’s becoming standard practice for OEMs and streamers to take a significant share of publisher inventory. What impact does that have on […]
From
-
Cynsiders
Beyond the Algorithm: Cultivating True Creativity in the Age of AI
By Amy Tucker, Co–Founder, Springboards AI, especially Large Language Models (LLMs), is no longer a fringe concept; it’s deeply embedded across industries, revolutionizing even the most creative sectors. While AI offers immense efficiency, we must critically examine its impact on the essence of creative output and guard against a descent into uniformity. Machine learning only […]
From
-
Cynsiders
Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime, was employing a truly YouTube-first strategy, shaping its content from the ground up – with distribution as the priority, not the afterthought. Stockman shares her thoughts on leveraging the platform. What does a YouTube-first strategy look like in practice […]
From
