Agencies
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Agencies
The Upper Fringe
SPENCER Brown thinks he might be the third president of The Tyee Group, the Portland, OR DRTV agency. But then again, he might be the fifth.”The company
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Agencies
Personal Trainers
PERSONAL TRAINERS are developing new market niches for physical exercise instruction. And a mass market is emerging too, as trainers no longer serve only
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Agencies
Kids Off Lists Bill Is Back in Play
LEGISLATION HAS BEEN reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children
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Agencies
Firm Offers Trade: PCs for Privacy
A CALIFORNIA OUTFIT offering free PCs in return for consumers’ demographic information and their privacy was so swamped with requests on the first day
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Agencies
Wireless Phones Reach Their Party
WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could
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Agencies
Tower of Babel
FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these
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Agencies
HELP WANTED: THE NET PROWLER
Psst.Don’t let your boss see you reading this.Are you finding your fulfillment-company job unfulfilling? Is that list broker position leaving you listless?
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Agencies
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering