Agencies
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Agencies
More Voices on the Party Line
Nearly 100 corporate resellers and systems integrators are the latest links in a “closed loop” marketing chain being built by Symbol Technologies.The
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Agencies
Blue Cheer: Custom magazine keeps an insurer’s patrons loyal
All the prospecting in the world won’t help a company if it’s losing members as fast as it’s gaining them. Such was the case with Blue Cross Blue Shield
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Agencies
Penetration Models vs. Response Models
Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,
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Agencies
Starbucking
Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped
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Agencies
Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.
Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means
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Agencies
MEDIA WATCH: DRTV Guide
Considering it’s on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,
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Agencies
F&G Buys Two, Sells Two
Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs – Gurney’s Seed & Nursery Co. and Henry Field’s Seed
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Agencies
Coke Has ’em Drinking in the Aisles: Goes great with pizza samples.
Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers
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Agencies
The Steak – and the Sizzle
A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer
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Agencies
Silly Sneaker Site
Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products