Agencies
-
Agencies
The Fab Five of the DM Service Sector
The “Fab Five” still lead the direct marketing service supplier sector in the public markets, even as the category turned in a lackluster performance
-
Agencies
Service Contracts Cause Postal Reform Controversy
The question of whether the U.S. Postal Service should be allowed to negotiate service contracts with mailers is fast becoming a major issue threatening
-
Agencies
Coldwater Creek Sells Milepost Four
Apparel cataloger Coldwater Creek Inc., Sandpoint, ID, has sold its Milepost Four men’s catalog to RKC Mail LLC. Terms were not disclosed. Coldwater expects
-
Agencies
InfoUSA Hires Susan Henricks
InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing
-
Agencies
Sweep Surprises
This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the
-
Agencies
Holes in the Net
Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional
-
Agencies
DMA Launches Privacy Promise
The Direct Marketing Association’s long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection
-
Agencies
Direct Mail Adds Little to Environmental Costs
The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2
-
Agencies
Co-op Targets Yuppie Women
Imagine a co-op for Ally McBeal.The lovelorn and lovable Ally is one of television’s most popular young urban professionals. She also could be a prototype
-
Agencies
UNSEASONAL SPLENDOR: Gimme Tax Shelter
On a particularly hot day last month, we were amused to receive a press release touting Yuletide spirits.Art Shelter, a “socially responsible” investment