Agencies
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Agencies
Aquarium Hobbyists
Within the last two years discount pet superstores have become the primary shopping source for freshwater (as opposed to saltwater) home aquarists, supplanting
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Agencies
MySoftware Co. Picks Up MarketHome
MySoftware Co., Palo Alto, CA, will acquire Berkeley, CA-based MarketHome Inc., which manages e-mail campaigns. The companies expect to close the $15
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Agencies
A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.
Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,
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Agencies
BROKER BASH
What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted
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Agencies
Au Revoir to an Old (but Ex-) Friend
What do you do when an old friend, whom you’ve nurtured and defended through tough times, sneers at your friendship?If you have any self-respect, you
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Agencies
CONGRATULATIONS: For the Record
For DM legend Nat Ross’ birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose
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Agencies
PRINT: Quebecor, World Color to Merge
Quebecor Printing Inc. will acquire World Color Press Inc. for about $2.7 billion, including debt. The combined company, to be called Quebecor World,
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Agencies
More Voices on the Party Line
Nearly 100 corporate resellers and systems integrators are the latest links in a “closed loop” marketing chain being built by Symbol Technologies.The
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Agencies
Blue Cheer: Custom magazine keeps an insurer’s patrons loyal
All the prospecting in the world won’t help a company if it’s losing members as fast as it’s gaining them. Such was the case with Blue Cross Blue Shield
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Agencies
Starbucking
Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped