Agencies

• Agencies

  Penetration Models vs. Response Models

  Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,

• Agencies

  Starbucking

  Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped

• Agencies

  MEDIA WATCH: DRTV Guide

  Considering it’s on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,

• Agencies

  F&G Buys Two, Sells Two

  Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs – Gurney’s Seed & Nursery Co. and Henry Field’s Seed

• Agencies

  The Steak – and the Sizzle

  A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer

• Agencies

  Silly Sneaker Site

  Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products

• Agencies

  Go Ahead, They’re Listening: ATT Wireless debuts automated monitoring system

  ATT Wireless Services has instituted an automated call monitoring program to track and measure the performance of a growing number of telereps employed

• Agencies

  1to1, the Magazine

  The future predicted by Don Peppers and Martha Rogers is already here.U.S. firms have awakened to the realization that customers are lifetime corporate

• Agencies

  Direct Response Acquires Solar Direct

  Consumer card pack publisher Direct Response Inc., Omaha, NE, has purchased Solar Direct, the card pack publishing division of Solar Communications Inc.

• Agencies

  New York Times Targets Chinese-American Market

  The New York Times has made its first attempt at targeting an ethnic market with a multimedia direct response campaign aimed at Chinese Americans in New