Agencies

• Agencies

  Aquarium Hobbyists

  Within the last two years discount pet superstores have become the primary shopping source for freshwater (as opposed to saltwater) home aquarists, supplanting

• Agencies

  Make Integrated Marketing Take Off

  Are you as upset with Christopher Columbus and steam trains as I am? It’s largely their fault we have such a tough time integrating phone marketing and

• Agencies

  Investment Initiative: Xerox earmarks $30 million for call centers

  Xerox Corp. has invested $30 million to open new call centers in North America and Europe as part of a year-long drive to overhaul its business-to-business

• Agencies

  MySoftware Co. Picks Up MarketHome

  MySoftware Co., Palo Alto, CA, will acquire Berkeley, CA-based MarketHome Inc., which manages e-mail campaigns. The companies expect to close the $15

• Agencies

  CONGRATULATIONS: For the Record

  For DM legend Nat Ross’ birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose

• Agencies

  Go Ahead, They’re Listening: ATT Wireless debuts automated monitoring system

  ATT Wireless Services has instituted an automated call monitoring program to track and measure the performance of a growing number of telereps employed

• Agencies

  PRINT: Quebecor, World Color to Merge

  Quebecor Printing Inc. will acquire World Color Press Inc. for about $2.7 billion, including debt. The combined company, to be called Quebecor World,

• Agencies

  More Voices on the Party Line

  Nearly 100 corporate resellers and systems integrators are the latest links in a “closed loop” marketing chain being built by Symbol Technologies.The

• Agencies

  Blue Cheer: Custom magazine keeps an insurer’s patrons loyal

  All the prospecting in the world won’t help a company if it’s losing members as fast as it’s gaining them. Such was the case with Blue Cross Blue Shield

• Agencies

  Penetration Models vs. Response Models

  Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,