Agencies
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Agencies
Three Strikes: Sports teams improvise fan contact strategies duringwork stoppages
Three strikes. Or one strike and two lockouts, for those keeping score. To season-ticket holders, it really didn’t matter. Three major professional sports
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Agencies
Virtual Bank Spreads Its Wings
Wingspanbank.com is a virtual bank that reminds one of how boxing legend Muhammad Ali described himself: “Floats like a butterfly, stings like a bee.”The
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Agencies
DM Powers, Activate!
Newly deregulated electric and gas utilities that never had to sell their services in a competitive environment are beginning to learn the ins and outs
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Agencies
InfoUSA Taps Henricks as Executive VP
InfoUSA has named Susan Henricks executive vice president. Henricks joins the Omaha, NE compiler from First Data Enterprises.
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Agencies
A Little Bit Marketing Savvy
Folk/pop musicians Michael and Adam Scharff discovered the power of a good list this spring when they tapped their e-mail fan base to help win the “Donny
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Agencies
MEDIA WATCH: Grammatical Grousing
We don’t generally expect to find references to direct marketing in books about proper grammar. But Constance Hale manages to cite DM issues three times
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Agencies
Location, Location, Location
There’s an old joke in the real estate industry: The three most important elements of a property sale are location, location and location.Panelists from
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Agencies
Road Runners: GM, Warner Bros. tie a big marketing knot.
Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,
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Agencies
Direct Response Acquires Solar Direct
Consumer card pack publisher Direct Response Inc., Omaha, NE, has purchased Solar Direct, the card pack publishing division of Solar Communications Inc.