Agencies

• Agencies

  Turning Obstacles Into Assets

  In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

• Agencies

  The System Is Down

  A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June

• Agencies

  Print Ponderings

  Sniper Trap, mindmapping and force field analysis: These may sound like course descriptions for psychic secret agents, but actually they’re techniques

• Agencies

  Separate Models for Separate Segments?

  One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

• Agencies

  Fleet Settles Charges With FTC

  Fleet Finance Inc., Atlanta, and its successor company, Home Equity U.S.A., have jointly agreed to pay the Federal Trade Commission $1.3 million to settle

• Agencies

  Sounds Like Team Spirit

  Joshua, 141. Together they sound like a Biblical reference. In fact they are two of the new names for “below the line” (non-advertising marketing) agencies

• Agencies

  Insurance Loses That Personal Touch

  Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared

• Agencies

  Advo Adds Newspapers

  Cooperative mailer Advo Inc., Windsor, CT, plans to distribute its print advertising products in newspapers, instead of only by mail. The company is in

• Agencies

  Preaching to the Non-converted

  By relying simply on the contents of your mailbox, you might think the catalog industry is growing by leaps and bounds.Not true.Compound annual growth

• Agencies

  FREQUENCY: Two Much

  Wake the cat, call the neighbors and watch your mailbox. To keep the DM world up to date on all the news pre and post the Direct Marketing Association’s