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  INTERACTIVE: Steel This Web Site

  Say what you will about Danielle Steel’s writing, but the author knows how to treat her fans – at least online.While highbrows may sneer at Steel’s novels

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  Going Buy-Buy

  If the Internet truly has no boundaries, does that also hold true for online direct marketing?”It’s everyone’s focal point,” says Michael Petsky, CEO

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  Montgomery Ward Free of Chapter 11

  Montgomery Ward Holding Corp. emerged from Chapter 11 bankruptcy protection last month when it was acquired by GE Capital Inc. The $650 million purchase

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  Marketing Master David Ogilvy Dies

  David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best

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  Grolier Buys Weldon

  Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based

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  CATALOGS – Mailers Upbeat: DMA Survey

  Catalogers enjoyed a strong spring season, and expected to do just as well in the summer, according to the latest trend survey from the Direct Marketing

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  Industrial Strength Auctioning

  After more than 30 years in the business of auctioning off industrial equipment in the United States, William Marshall thought he’d try to take his show

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  Back-to-School Special

  The Edutainment Catalog and The Learning Co., Mattel Inc.’s units for direct sales of educational software, will join forces to create an internal joint

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  Secure Delivery

  Distributing samples door to door is the fastest way for a brand to engage a consumer.”It can immediately produce spikes in your sales volume,” says Ruth

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  ASL, Former Exec Drop Lawsuit and Other Claims

  A lawsuit between two list companies and arbitration proceedings over a key executive’s termination were resolved with all claims of wrongdoing dropped,